This course is designed to provide a comprehensive education in entrepreneurship, covering principles of entrepreneurship, strategic management, and global economic policy. Participants will gain insights and skills to navigate the global economy, develop strategic plans, and make informed decisions to drive business growth and sustainability.
Introduction
Ignite your entrepreneurial journey and discover new opportunities for growth
Unlock your business potential with the AMKA Academy Certificate of Entrepreneurship—an elite program designed for CEOs and business owners. Gain expert insights, AI-powered tools, and real-world strategies to scale your business in Ghana’s dynamic market.
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MODULE 1: Orientation & Business Foundations
Laying the Groundwork for Your Entrepreneurial Success
Welcome to the first step of your entrepreneurial journey! This module is designed to set the stage for your growth by providing a structured orientation to the course and a deep dive into Ghana’s business landscape. Whether you’re launching a startup or scaling an existing business, understanding the foundational principles of entrepreneurship and the local market dynamics will give you a strategic advantage.
In this module, you’ll not only learn the fundamentals of business but also build meaningful connections with like-minded entrepreneurs, exchange valuable insights, and set clear goals to guide your progress throughout the program.
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MODULE 2: Business Self Assessment & Diagnosis
Understanding Your Business: The First Step to Growth
This module focuses on understanding where your business stands. Using diagnostic tools and frameworks, you will evaluate your business’s strengths and weaknesses, creating a roadmap for improvement in the highly competitive Ghanaian market.
Before scaling a business, it’s crucial to understand its current position. This module provides the tools and insights needed to evaluate where your business stands, ensuring you have a clear roadmap for growth in Ghana’s competitive market. By analyzing key performance indicators and leveraging strategic frameworks, you will identify areas for improvement and unlock new opportunities.
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Module 3: Market Opportunities & Growth Potential
Unlocking Your Business's Future in a Competitive Market
To achieve sustainable growth, every entrepreneur must understand the evolving market landscape and identify key opportunities. This module will equip you with the skills to analyze market trends, explore high-growth industries in Ghana, and strategically position your business for expansion. By leveraging data-driven insights and real-world case studies, you will learn how to adapt to changing consumer needs, navigate competition, and seize profitable opportunities in sectors like agribusiness, fintech, e-commerce, and renewable energy.
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Module 4: Financial Literacy & Performance Metrics
Mastering Your Business Finances for Sustainable Growth
Financial literacy is the backbone of any successful business. Without a clear understanding of cash flow, profitability, and key financial metrics, businesses struggle to scale and sustain operations. This module will provide you with the knowledge and tools to make data-driven financial decisions, effectively manage your business’s resources, and develop a strategy for long-term profitability. Whether you are looking to attract investors, secure loans, or simply improve financial efficiency, mastering financial literacy is a critical step toward business success.
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Module 5: Leadership & Decision-Making
Empowering Entrepreneurs to Lead with Confidence
Effective leadership is essential for steering your business through periods of growth and challenges. In this module, you will develop a deeper understanding of leadership styles and the decision-making frameworks that support business growth, especially in the context of Ghana’s unique regulatory and cultural environment.
Strong leadership and effective decision-making are the driving forces behind any successful business. As an entrepreneur, your ability to lead, adapt, and make strategic decisions will determine the growth and sustainability of your venture. This module will equip you with the mindset, skills, and tools to lead with confidence, build a resilient team, and make data-driven decisions in a fast-changing business environment.
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Module 6: People & Team Building
Creating & Leading High-Performing Teams
This module focuses on HR strategies, workforce development, and leadership skills needed to build and manage a high-performing team in Ghana’s business environment.
A strong and motivated team is the backbone of any successful business. This module focuses on essential HR strategies, leadership skills, and workforce development techniques to help you build and manage a high-performing team in Ghana’s business landscape. You’ll learn how to attract, develop, and retain top talent while ensuring compliance with local labor laws.
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Module 7: Marketing, Sales & Digital Strategies
Leveraging Digital Tools to Grow Your Business
With Ghana’s increasing reliance on digital platforms, businesses must embrace digital strategies to engage customers and boost sales. This module explores the intersection of marketing, sales, and digital strategies, equipping you with the tools needed to expand your online presence, attract customers, and drive revenue growth. You’ll learn how to create a compelling brand identity, implement digital marketing campaigns, and optimize sales strategies for maximum impact.
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Module 8: Growth Planning & Final Presentation
Creating a Roadmap for Long-Term Success
In this final module, you will integrate everything you’ve learned into a comprehensive Growth Action Plan. You will also receive valuable feedback from your peers and faculty, helping you refine your business strategy.
As you approach the final stage of this entrepreneurship journey, this module focuses on developing a comprehensive growth plan and preparing a compelling final business presentation. You’ll refine your business strategy, identify long-term goals, and create a structured roadmap for scaling your business in Ghana’s dynamic market.
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